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Because of my experience I’ve worked as a consultant for a few companies, and now I’m passing some of this knowledge onto you. I’m thoroughly schooled in every function of a basic YouTube channel, as well as the advanced things like Content ID and rentals.
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I am also the founder of the YouTube MCN Power Up TV, and I am the former Vice President of the Thunder TV MCN. I decided to take a different career path. To establish some credibility: I run the channel and my old channel was ( I had to abandon it a few years ago due to issues with YouTube’s monetization and copyright team). My videos have accumulated over 4 million views, though I no longer actively produce videos for my gaming channel anymore. I think educating people about the realities of operating a YouTube channel will save a lot of people from wasting time and money chasing the wrong things. It’s about the audience and the quality of that audience.
It’s common for many to mistake high view count as success. View count is only good if it leads to something more tangible like subscribers (aka your “tribe” who will become life-time fans of your work as an artist and part of the community built around your work). There are also people who spend a lot of time trying to get a video to “go viral” without any consideration on what the value of a video going “viral” is. Worse, a lot of freelancers abuse bots to drive fake views and comments to their clients’ content, but the client doesn’t realize until after they’ve paid that all the engagement was fake. On eLance I’ve seen people bill clients for thousands of dollars worth of services that resulted in very few video views.
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I’m also very sick of people promoting themselves as “YouTube SEO experts” while having little to no understanding about eccentricities of the platform they know how to upload a video and make a shiny thumbnail, and that’s about it. Maintaining an audience is different than building an audience, and all of the articles I’ve read primarily discuss techniques to maintain an audience. I know there are articles from prominent YouTubers who advise you to focus on production and leave the rest in the hands of the YouTube algorithms (here’s one from Freddie Wong) but that’s because they are either purposely leaving the 90% out to diminish competition OR they honestly do not know how they built an audience to the size that they did (which means someone else did it for them). Suggesting people just make videos is like suggesting the only thing you need to run a restaurant is the ability to cook food.
Because quite honestly that is a bunch of bull sure, you need to make good videos and you need to frequently deliver fresh content every week, but producing videos represents 10% of the effort required to make a successful channel. This article is not a couple paragraphs of advice telling you tired cliches like “ consistent audience requires consistent content” or that if you just produce good videos you’ll get discovered. Once you have a working knowledge of how YouTube’s algorithms works, the information in my blog will be most helpful to you. Pre-requisite: Watch this Game Theory video about how PewDiePie became so popular. You can also hire me as a consultant if you want. If you found this article useful I would urge you to purchase my book to get access to the more advanced material. You can order the book off Amazon, as a Kindle eBook or the more traditional print version. The book is basically an expanded version of this blog article, with information not covered here. The result is The Lean Channel: YouTube for Entrepreneurs. Considering that, I have written a detailed book that explains how to build a business from a YouTube channel.
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Update November 14th 2015: This guide seems to be the most popular article on my blog, written back in January 2014. Please benefit from the thousands of dollars I have spent and years of frustration it took to learn these lessons. If you are a serious YouTuber who is just now cutting his / her teeth on the platform, you are going to learn a lot. It includes almost everything I know about building a successful YouTube channel, culled from years of my own mistakes and advice from creators more successful than myself. There are actual steps you must take to engage with viewers to build an audience, and it’s not something that can be broken down into a few bullet points.įore-warning: This article is lengthy and exhaustive. Anyone saying things like “luck” or to “just make good content” doesn’t understand how YouTube works.
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